Wednesday, August 02, 2023

AFRO BEAT RECORDING ARTIST "LOVINCE MCKENZIE" STOPS BY AND TALKS ABOUT HIS NEW SINGLE 'I KNOW YOU KNOW' PLUS OTHER CURRENT NEWS!

 

Lovince Mckenzie, The Afro Beat artist to know


LISTEN TO THE PODCAST BELOW


By Jenna Gengler

 

Lovince Mckenzie is a musician who has been exploring the world of Afro Beat for the better part of the last ten years, floating back and forth between this passion and his work in the film and Entertainment world, he has had the opportunity to work with people across the industry. Most recently Lovince Mckenzie has been making headway with his music, focusing on standing out as an Afrobeat artist to watch out for with origins from Kenya.

 

Lovince Mckenzies new track I Know You Knowis a project that blends his East African Heritage with the style of Nigerian Afrobeat Sounds and the visual aesthetics of the American West. Reminiscent of the hit track Calm Downby Nigerian singer Rema, the song is brilliant and easy to listen to.

 

I Know You Knowis a song about connecting with someone you love. Its about when someone knows you so well that you dont even have to tell them what's going on,he explained. They just understand you.The song praises this kind of relationship and the beauty that comes out of knowing your partner so intimately.

 

Because Lovince Mckenzie is so heavily focused on cultivating collaboration and connecting his own work with other cultures, it is easy to see how I Know You Knowblends his personal background with the West African culture of Afro Beat. I actually went to Nigeria to record the song,he said. And then I went to Albuquerque, New Mexico to film the video with Daniel Zollinger of Sweetascinema, it is really a blend of all of these different amazing and rich cultures.

 

Along with this drive to connect culture, Mckenzie is also hard at work to provide East African representation to the Afro Beat community. So many East Africans love this music,he said. But we really dont have many notable Afrobeat musicians coming from that region. It feels like a space that I can fill.Mckenzie is doing just this, in making a name for himself and creating music that is simply incredible.

 

Following the release of I Know You Know, Mckenzie is excited about a collection of upcoming projects. Fans can look forward to another new project that is set to release in August of 2023 and can keep an eye out for some of Mckenzie s upcoming collaborations and video releases.

 

“I’ve got a lot of performances coming up this year,he said. I am really excited to be working with some friends to get some things done in the US, UK as well as back in Africa. There are a lot of shows and festivals in my future.

 

Be sure to stay tuned in to Lovince Mckenzie on various platforms for new music, visuals and social posts.

https://www.lovincemckenzie.com/

https://open.spotify.com/track/1kASsIBTNQGdMtQQEBmNrg?si=7a5f2b16a03d49b9

https://youtu.be/FRgdjjCbuZM

https://www.instagram.com/mckenzielovince/

https://www.tiktok.com/@lovincemckenzie?is_from_webapp=1&sender_device=pc

https://twitter.com/lovimckenzie


 

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