Lovince Mckenzie, The Afro Beat
artist to know
By Jenna Gengler
Lovince Mckenzie is a
musician who has been exploring the world of Afro Beat for the better part of
the last ten years, floating back and forth between this passion and his work
in the film and Entertainment world, he has had the opportunity to work with
people across the industry. Most recently Lovince Mckenzie has been making
headway with his music, focusing on standing out as an Afrobeat artist to watch
out for with origins from Kenya.
Lovince Mckenzie’s new track “I Know You Know” is a project that blends
his East African Heritage with the style of Nigerian Afrobeat Sounds and the
visual aesthetics of the American West. Reminiscent of the hit track “Calm Down” by Nigerian singer Rema,
the song is brilliant and easy to listen to.
“I
Know You Know” is
a song about connecting with someone you love. “It’s about when someone knows you so well that you
don’t even
have to tell them what's going on,” he explained. “They just understand you.”
The song praises this kind of
relationship and the beauty that comes out of knowing your partner so
intimately.
Because Lovince Mckenzie is
so heavily focused on cultivating collaboration and connecting his own work
with other cultures, it is easy to see how “I Know You Know” blends his personal background with the West
African culture of Afro Beat. “I actually went to Nigeria to record the song,” he said. “And then I went to
Albuquerque, New Mexico to film the video with Daniel Zollinger of Sweetascinema,
it is really a blend of all of these different amazing and rich cultures.”
Along with this drive to
connect culture, Mckenzie is also hard at work to provide East African
representation to the Afro Beat community. “So many East Africans love this music,” he said. “But we really don’t have many notable
Afrobeat musicians coming from that region. It feels like a space that I can
fill.” Mckenzie
is doing just this, in making a name for himself and creating music that is
simply incredible.
Following the release of “I Know You Know”, Mckenzie is excited
about a collection of upcoming projects. Fans can look forward to another new
project that is set to release in August of 2023 and can keep an eye out for
some of Mckenzie ’s upcoming collaborations and video releases.
“I’ve
got a lot of performances coming up this year,” he said. “I am really excited to be working with some
friends to get some things done in the US, UK as well as back in Africa. There
are a lot of shows and festivals in my future.”
Be sure to stay tuned in to
Lovince Mckenzie on various platforms for new music, visuals and social posts.
https://www.lovincemckenzie.com/
https://open.spotify.com/track/1kASsIBTNQGdMtQQEBmNrg?si=7a5f2b16a03d49b9
https://www.instagram.com/mckenzielovince/
https://www.tiktok.com/@lovincemckenzie?is_from_webapp=1&sender_device=pc
https://twitter.com/lovimckenzie
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