International Breakout R&B Artist Jarid Williams Drops “Reckless” in America Debut
LOS ANGELES - Born in South Africa, Jarid Williams gained popularity in Australia as a rising R&B/pop artist. As one of the fastest rising talents in the industry, he has moved to the U.S. and released his first American single.
“R&B is a worldwide genre. With my experiences and since I’m from a completely different culture than American R&B artists, I sound like no one else out there,” said Jarid Williams.
Williams’ star began to ascend quickly after finishing as a top 50 finalist for Australian Idol in 2005. Fast forward to 2017 when he released his debut EP, “Unfall in Love,” which garnered rave reviews and national acclaim, including a South Africa and Australian tour.
In 2019, Williams earned a gold record for his single “Slow Down on It” and landed a top 20 hit with “Don’t Complicate It.” Williams became a familiar face on television and radio networks throughout Australia.
Recently, Williams’ accomplishments included competing at the World Championships of Performing Arts in Los Angeles. He competed against 5,000 of the world’s best and became Champion of the World for Vocal Pop and R&B/Jazz. This outstanding achievement led Williams to open for acts such as Brian McKnight, performing on the Men of R&B Tour, and he was nominated for an Australian Independent Music Award for his written material.
Due to the COVID pandemic, Williams was forced to pause touring, but his creativity and musical pedigree continued to flourish. With the Feb. 28 release of “Reckless,” Williams showcases his charismatic voice with a fusion of R&B, hip hop, soul, funk, and blues. Williams’ unique sound is a melting pot of genres that create his sound and style and strengthen his musical chops.
When describing his music, Williams said, “I’m speaking about real-life things. A lot of musicians out today in my genre are not talking about what people care about going through these days. My lyrics connect to people’s lives.”
Inspired by the Australian COVID lockdown, Williams channeled people’s feelings as they dealt with the mere insanity of being restricted to leave their homes. “People were going insane. So ‘Reckless’ came easy to me. The song is about temptation. Everyone has that moment when there is something that they shouldn’t do, but they do. It’s that temptation,” he explained.
Williams, who co-produces his music, said songwriting keeps him grounded. “I write about life experiences and the things that I go through and everyday life. The things I see and go through, I can draw on,” said Williams.
When listening to beats, Williams said that once he begins writing lyrics 30 minutes later, a song is born. Being in the songwriting zone comes easily to Williams, resulting in hit after hit.
“I’m not making music for a quick check,” stated Williams. “I’m an artist that you can go through the ages and grow with. Staying true to myself, I hope to be able to help people in what they are going through.”
With regular gigs, achieving a bachelor’s degree in business, and most impressively writing and producing his songs with an experienced team backing him, Williams is on the fast track to becoming a global household name.
Make sure to stay connected to Jarid Williams on all platforms for new music, videos, and social posts.
https://music.amazon.com/artists/B073834K6G/jarid
https://music.apple.com/us/artist/jarid/1251118331
https://soundcloud.com/jarid-williams
https://open.spotify.com/artist/3IUBdS0Z2Q93pWGCfm5LrK
https://www.youtube.com/channel/UCcUI6igClQr6yDRWCILM8ug
https://www.facebook.com/jaridofficial
https://www.instagram.com/jaridofficial/
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