Monday, July 10, 2023

RAP / R&B RECORDING ARTISTS "IT'S A COOL DAY" TALK ABOUT THEIR NEW SINGLE 'THE BUTTERLY EFFECT' AND MUCH MORE!

 Rap Duo It’s A Cool Day Set to Drop Single “The Butterfly Effect”


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By: Nadia Sobehart

Straight from Chicago, the multi-talented duo known as It’s A Cool Day is set to release their latest single, “The Butterfly Effect,” on June 16. The single weaves intricate melodies with relaxing overtones that transport the listener to a musical escape.

It’s A Cool Day is comprised of Craig Lowe, aka The C.o.o.l (Chase Opportunity or Lose), and Derion Scroggins aka Day Underscore, who together can best be described as “a vibe.” The duo was developed by industry veteran Greg “Olskool Ice-Gre” Lewis (Abstract Mindstate), the very first A&R of Good Music and a twenty-three-year creative collaborator to the artist formerly known as Kanye West. He sensed the collaborative potential between C.o.o.l and Day and provided an environment in which they could thrive together.

The magic orchestrated by Honest Music enabled “The Butterfly Effect” to take flight. “Olskool provided the atmosphere for us to just do us and create and have conversations and vibe out,” explains the duo. “We were holding a mic and passing it to each other. That was the cool thing about this project—it was such a unique process.”

Lyrically, “The Butterfly Effect” stems from dealing with love and the butterflies that get in your gut. “It’s about not ruining the moment,” tells the duo. “The narrator’s thinking ‘I hope I’m doing everything correctly—the best for me in this situation. But I’ve also been hurt in relationships.’ It’s about hoping the girl is the person he’s been looking for and what was meant for him and what he needs.”

“We’re not afraid to be vulnerable. If you look at music these days, things are toxic. We have our share of toxic songs but we’re more than that. This is what we’re feeling and want to express that to listeners. It’s not about protecting the ego but being real.”

“We want listeners to know it’s okay to take a chance. It’s the most selfish and selfless thing you can do when it comes to love. Love is tricky and risky, but it’s so necessary to not be closed off and isolated,” adds It’s A Cool Day. “We have the opportunity to be secluded and independent, but you have to get outside.”

The butterfly effect also refers to the real-life phenomenon of the monarch butterfly, a multigenerational species that paves the way for future generations to thrive.

Together, C.o.o.l and Day have created a sound that is a hybrid of the many styles that have influenced them, along with a touch of their own.

“I started in music really young,” shares C.o.o.l of his upbringing. “I sang in choir and was classically trained in opera. Yet growing up in a rough environment, hip hop and rap are a part of me—they’re in my fabric. The combination has created a unique style in me. When I met Day in California, we went on to merge sounds and create an R&B sound with edge.”

Cool comes from the south side of Chicago, while Derion is from the west side. “We grew up at a different pace, but it’s all still Chicago,” adds Day. A second-generation artist, Day also had an early start in music. His father was a musician who would take him to rehearsals and the studio. “I caught the bug very early on,” Day adds. “I was heavily influenced by R&B and pop—from Michael Jackson to Usher. I was a late bloomer to hip hop.”

The creation of “Butterfly” is the result of pure collaboration. Day produced the song from top to bottom, while the lyrics and concept are a result of both working together. “Day came with the beat and I knew it was special as soon as I heard it,” says C.o.o.l. “When it comes to him, there wouldn’t be a record without him. He hears a beat no matter where in the production.”

In the same vein, Day has nothing but good words to say about his musical counterpart. “The cool thing about C.o.o.l is that he has conversations. The way the words come together for him—I’ve never seen anything like it. The lyrics come together and make sense. I’m a writer and will write the lyrics but he doesn’t have to because he’s a superhuman.”

After their single—complete with visuals—drops, It’s A Cool Day is looking forward to releasing their project, You’re Welcome, on June 23. “It’s less of an EP and more of a conversational piece,” teases the duo. “We’re in the middle of making a bridge between traditional and modern. We want to inspire the progression of what may come.”

Make sure to stay connected to It’s A Cool Day on all platforms for new music, videos, and social posts.


YouTube: @itsacoolday  



Facebook: /ItsACoolDay 

 

TikTok: @itsacoolday_

 

Twitter: @_itsacoolday

 

Instagram: @_itsacoolday

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