Catch a trap/R&B
wave with Keyvous as he and his music evolve and grow
By Kurt Beyers
“Catch A Wave”
is a dance track, the latest single from Keyvous, and it is also the next step
in his evolution as a singer and songwriter.
“It’s a fun song,” he said. “I want people to have fun listening to it, I
want people to dance to it, and I want them to get a good feeling from it.”
The song is boy-chasing-girl,
R&B vocals set to a trap beat. It starts off instrumental, as if they’re
sizing each other up, then the vocals as the man makes his pitch.
There’s
no other place
That
I’d rather be
Just
us all alone
Keeping
company
The hook and
the beat kick in, and they’re off to the dance:
Come
catch a wave
And
we gone
Are
you on
What
I’m on
Do
you want
What
I want
Whether it’s a
hookup for the night or the start of a relationship, that’s up to the listener.
“I try to leave
things open,” said Keyvous. “As the listener, it really depends on the type of
person you are. Some people want one-night stands, and some people want to do
something more with it. I want it to be romantic, but it has, you know,
undertones.”
“Evolution”
means more than one thing to Keyvous. He has been in the music business for
years. His first group, Think Twice, was at age 11 with friends Robin Thicke,
Brian Austin Green and Adam Swartz. Keyvous wrote, sang, rapped and danced at
celebrity parties in Southern California.
He has toured
internationally with The League (Mike Kasem and the late Sam Sarpong) then with
the group Leon Rockmore.
“I try not to
box in my music because, as an artist, I love music. Period. I don’t love just
one form of music. ‘Catch A Wave,’ because I’ve been in groups in the past, is
an evolution of what’s going on with music at this time, with this generation,
for this moment.”
He says singers
are often asked questions such as: Are you pop? Are you hip hop? Rap? R&B?
What genre are you in? But he is a songwriter first, he says, and a singer,
though he can rap, too, and “singing has changed so much throughout the years.”
“If you look at
the charts from the ’90s, or the ’80s, every genre of music basically was on
that chart. Right now, it’s more hip hop/R&B that’s controlling the
charts.”
Because he
loves music of all kinds and doesn’t restrict his listening to one genre, and
“knowing what I could do and knowing where I could fit in as an artist, that’s
my evolution.”
The evolution
is personal, too. As he says in his official bio, he is “committed to mastering
his craft, evolving his music.” He has released a body of work as an
independent recording artist, both solo and in collaboration — music that is on
radio and television, in advertising and movies.
“I can go a lot
of different directions. I can go EDM, I can go reggaeton — I actually have
some stuff that’s like new funk.”
He chose to
release “Catch A Wave” now — itself a departure from his previous music —
because of the feeling he has for it, and the timing.
“My previous
music all has its lane, and it’s all different. I chose ‘Catch A Wave’ because
of the type of beat it has, the trap beat, which is relevant to what’s going on
right now, but I wanted to put R&B vocals over the top. I felt that was
what I needed.”
Next might be
another single or an album.
“We’ll see
where ‘Catch A Wave’ lands me. It’s a building point.”
Stay connected
to Keyvous, as he evolves as an artist, on all platforms for new music, videos,
and social posts.
https://open.spotify.com/album/5nAzon3sCBklcvmqT4idj3?si=oVqvFWb3SMSbEA7SkpXmQQ
https://instagram.com/iamkeyvous?igshid=MmIzYWVlNDQ5Yg==
https://www.tiktok.com/@iamkeyvous?_t=8cXsvor1lPO&_r=1
https://twitter.com/iamkeyvous
https://m.facebook.com/Keyvousmusic
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